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Behavior change communication (BCC) campaign
Launch: 2016 End: N/A
Region: SA
Geography: Bangladesh
Type: National
ICS Only?: No
Value/Funding: First send worth roughly $75,000 [1]
Funder Type: Domestic Government
Funders: Ministry of Power, Energy and Mineral Resources
  • Awareness
  • Description:
    The Sustainable Renewable Energy Development Authority (SREDA) leveraged the country’s telecom network to reach 15 million people, encouraging them to learn more about clean cooking.  Sent across Bangladesh’s SMS system, the messages included a phone number and Facebook page [1]
    15 million SMS messages sent [1]
    Make all kitchens smoke free by 2030 [2]
    [1] [2]