Initiatives
Players
About
FumbAlive Campaign
Launch: 2016 End: N/A
Region:
SSA
Geography:
Uganda
Type:
National
ICS Only?:
Yes
Value/Funding:
N/A
Funder Type:
Multilateral Organization
Funders:
Global Alliance for Clean Cookstoves (GACC); Uganda National Alliance of Clean Cookstoves (UNACC)
Features:
Awareness
Description:
Communications campaign aimed at encouraging consumers to adopt the use of improved cook stoves as a way of promoting energy saving cooking practices, through door-to-door outreach, market events, social media campaign, print and radio advertising [1]
Communications campaign aimed at encouraging consumers to adopt the use of improved cook stoves as a way of promoting energy saving cooking practices, through door-to-door outreach, market events, social media campaign, print and radio advertising [1]
Reach:
34 market events hosted, which reached a total audience of approximately 16,000 people; Radio advertisements aired on 13 local radio stations, with nearly 5,000 radio spots reaching 5.5 million listeners [1]
34 market events hosted, which reached a total audience of approximately 16,000 people; Radio advertisements aired on 13 local radio stations, with nearly 5,000 radio spots reaching 5.5 million listeners [1]
Goal/Target:
Influence 1,500 homes directly and reach at least 75,000 people with the message of benefits of ICS [1]
Influence 1,500 homes directly and reach at least 75,000 people with the message of benefits of ICS [1]
Sources:
[1]https://www.cleancookingalliance.org/market-development/demand-creation/campaign/fumbalive-uganda.html
[1]https://www.cleancookingalliance.org/market-development/demand-creation/campaign/fumbalive-uganda.html